GDPR/NDPR Consent Implementation

Overview

LeadPulse follows Google Consent Mode v2 standards, ensuring compliance with global privacy laws including:

• GDPR (General Data Protection Regulation - EU)
• NDPR (Nigeria Data Protection Regulation)
• CCPA (California Consumer Privacy Act - USA)
• LGPD (Lei Geral de Proteção de Dados - Brazil)

How LeadPulse Consent Works

Key Features

• Default Deny: Tracking is DISABLED until user grants consent
• Event Queueing: Events held in memory (not sent to server) until consent
• After Consent: Tracking starts immediately, queued events are sent
• Revoke Consent: Tracking stops, all stored data (cookies, localStorage) cleared

Integration Methods

Custom Cookie Banner

<!-- Your cookie banner -->
<div id="cookie-banner">
  <p>We use cookies to improve your experience.</p>
  <button id="accept-btn">Accept All</button>
  <button id="reject-btn">Reject</button>
</div>

<script>
  // When user accepts cookies
  document.getElementById('accept-btn').addEventListener('click', function() {
    if (window.LeadPulse) {
      window.LeadPulse.grantConsent();
    }
    document.getElementById('cookie-banner').style.display = 'none';
  });

  // When user rejects cookies
  document.getElementById('reject-btn').addEventListener('click', function() {
    if (window.LeadPulse) {
      window.LeadPulse.revokeConsent();
    }
    document.getElementById('cookie-banner').style.display = 'none';
  });
</script>

OneTrust Integration

<script>
  window.addEventListener('consent.onetrust', function() {
    const OnetrustActiveGroups = window.OnetrustActiveGroups || '';
    const hasAnalyticsConsent = OnetrustActiveGroups.includes('C0002');

    if (window.LeadPulse) {
      window.LeadPulse.updateConsent(hasAnalyticsConsent);
    }
  });
</script>

Cookiebot Integration

<script>
  window.addEventListener('CookiebotOnConsentReady', function() {
    if (window.Cookiebot && window.LeadPulse) {
      window.LeadPulse.updateConsent(window.Cookiebot.consent.statistics);
    }
  });

  window.addEventListener('CookiebotOnAccept', function() {
    if (window.Cookiebot && window.LeadPulse) {
      window.LeadPulse.updateConsent(window.Cookiebot.consent.statistics);
    }
  });
</script>

API Reference

LeadPulse.grantConsent()

Starts tracking and sends all queued events.

if (window.LeadPulse) {
  window.LeadPulse.grantConsent();
}

LeadPulse.revokeConsent()

Stops tracking and clears all stored data.

if (window.LeadPulse) {
  window.LeadPulse.revokeConsent();
}

LeadPulse.updateConsent(granted: boolean)

Updates consent state based on boolean value.

if (window.LeadPulse) {
  window.LeadPulse.updateConsent(userAcceptedCookies);
}

Testing Your Integration

1. Open an incognito/private window
2. Open DevTools Console (F12)
3. Verify you see: [LeadPulse] Waiting for explicit consent...
4. Accept cookies on your banner
5. Verify you see: [LeadPulse] Consent granted, initializing tracking
6. Check Network tab for requests to marketsage.africa/api/leadpulse

Legal Compliance

What Data Does LeadPulse Collect?

With Consent:

• Visitor ID (anonymous identifier)
• Browser fingerprint (user agent, screen size, timezone)
• Page views and navigation
• Click events and interactions
• UTM parameters

Without Consent:

Nothing. Zero data collection, zero network requests, zero cookies.

Next Steps