The General Data Protection Regulation (GDPR) is an EU regulation that protects the personal data of EU residents. MarketSage provides tools to help you comply.
Key GDPR Requirements
Lawful Basis for Processing
MarketSage supports multiple lawful bases:
- Consent: Explicit opt-in for marketing
- Legitimate Interest: For existing customer communications
- Contract: For transactional messages
Consent Requirements
- Pre-checked boxes are disabled by default
- Clear and specific consent language
- Easy withdrawal of consent
- Consent records maintained
Data Subject Rights
Right to Access (Article 15)
Users can export all their data from Settings → Privacy → Download My Data
Right to Rectification (Article 16)
Users can update their profile information at any time
Right to Erasure (Article 17)
Users can request deletion via Settings → Privacy → Delete Account
Right to Data Portability (Article 20)
Data exports available in JSON and CSV formats
MarketSage GDPR Features
- Double opt-in for email subscriptions
- One-click unsubscribe in all emails
- Consent tracking and audit logs
- Automatic data retention policies
- DPA (Data Processing Agreement) available
Contact
For GDPR inquiries: dpo@marketsage.africa