MarketSage Campaigns helps you engage your audience through personalized email and SMS marketing. Whether you're sending a one-time promotion or setting up automated sequences, we've got you covered.
Campaign Types
Email Campaigns
Design beautiful emails with our drag-and-drop editor
SMS Campaigns
Send text messages to customers across Africa
Key Features
Audience Segmentation
Target specific groups of customers based on their behavior, demographics, or engagement history. Create segments like:
- Customers who purchased in the last 30 days
- Users who abandoned their cart
- Subscribers who haven't opened recent emails
- High-value customers (by purchase amount)
Personalization
Use dynamic content to personalize your messages. Insert customer names, recommend products, and customize content based on user preferences.
Hello {{first_name}},
We noticed you were looking at {{product_name}}.
Here's a special 10% discount just for you: {{discount_code}}
Shop now: {{product_url}}A/B Testing
Test different subject lines, content, and send times to optimize your campaigns. MarketSage automatically sends the winning version to the rest of your audience.
Best Practice
Scheduling & Automation
Schedule campaigns for optimal delivery times or set up automated workflows triggered by customer actions.
Smart Send Time
Campaign Analytics
Track the performance of every campaign with detailed analytics:
| Metric | Description |
|---|---|
| Delivery Rate | Percentage of messages successfully delivered |
| Open Rate | Percentage of recipients who opened your email |
| Click Rate | Percentage who clicked a link in your message |
| Conversion Rate | Percentage who completed your desired action |
| Unsubscribe Rate | Percentage who opted out after receiving |